Niraji: Designed for Distinction 

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The year was 2020. The world was shifting, and so was I. Stuck under the gray, endless skies of Boston, I found myself craving something brighter—not just in the weather, but in my life. 

So, I followed the sun. Los Angeles called, and I answered. Each time I landed in California, the golden-hour glow, the rooftop brunches, the energy of the city—it all felt effortless, intoxicating. 

My good friend Joshua, a film producer in LA, would always say, “This is where you belong.” 

Maybe he was right. But I quickly realized something. Style is everything here. People weren’t just wearing clothes; they were curating a look, an identity, an unspoken presence. 

And the one thing that instantly elevated an outfit? The perfect pair of sunglasses. I wanted a pair that could keep up with my lifestyle—sophisticated yet versatile, bold yet effortless.

Something I could wear from morning matcha runs to afternoon rooftop lounges, from boutique pop-ups to golden-hour drives along the coast. 

But nothing I found truly embodied the blend of luxury, comfort, and statement style I was looking for.

So, I created it. I started with three pairs—each designed with a purpose:  

 

 

 

 

 

(From left to right.)

- Be Bold. 

- Be Brave. 

- Be Distinct. 

I wasn’t just designing sunglasses. I was designing a feeling. That moment when you slip them on, catch yourself in the mirror, and instantly own the room. 

Fast forward to today—what began with three designs has evolved into 42+ carefully curated styles, worn by 3,000+ customers who refuse to blend in.

Niraji sunglasses are handcrafted with luxurious Italian acetate, precision-engineered polycarbonate, and 100% UVA/UVB protection—because looking good should never come at the cost of comfort or eye health. 

Now, it’s your turn. Somewhere in our collection is the pair that speaks to you, the one that will frame your confidence, elevate your style, and make your next move unforgettable. 

Find Your Signature Pair. Try them on virtually now—because your next best look is only a tap away. 

— Jonathan Severe | CEO & Founder